Turning CVS program enrollment into a guided, step-by-step wizard.
An onboarding wizard built to help patients enroll in CVS pharmacy programs without the confusion or drop-off of a single long form. The goal was a streamlined process that made enrollment easier for patients and more efficient for the pharmacies handling it on the other end.
Enrollment needed to be simple enough that people actually finished it.
An onboarding wizard designed to help patients enroll in CVS pharmacy programs through a guided, step-by-step experience that reduces confusion and minimizes drop-off compared to a traditional long-form application. The goal was to create a more streamlined enrollment process that improved the patient experience while increasing operational efficiency for the pharmacies managing enrollments behind the scenes.
Break enrollment into a guided sequence instead of one long form.
Rather than a single dense form asking for everything at once, the wizard reorganized enrollment as a series of small, focused steps, giving patients a clear sense of progress and a much lower barrier to finishing.
One question at a time
Each screen asks for a single piece of information instead of a full form, so patients never face more than they can process in one step.
Progress that's always visible
Patients can see how far along they are at every step, so enrollment feels finite and predictable rather than open-ended.
A clear finish line
The wizard ends in an explicit confirmation, so it's obvious enrollment went through instead of leaving patients to guess.
The wizard end to end.
Production screens from the CVS program enrollment wizard, shown in sequence from start to confirmation.
Full onboarding sequence as shipped, from program selection through enrollment confirmation.
A simpler path to enrollment benefits patients and pharmacies alike.
Turning enrollment into a guided wizard meant patients always knew what came next, and pharmacies received cleaner, more complete enrollment data on the other end. The wizard was built around one idea: enrollment should be easy enough to finish, not something people abandon halfway through.